Culture Wins
I help organizations design, articulate and promote exceptional workplace culture internally to employees and externally to the world.
I do this through NICH +Culture.
We are a strategic consultancy and creative agency solely focused on the workplace.
Our clients include some of the world’s most admired brands when it comes to culture and engagement.
They all share in the belief that culture is today’s competitive advantage.
Our results include higher employer brand recognition, engagement and retention.
We exist to help individuals feel like their time and effort at work is meaningful.
You can reach me:
chad@nichculture.com
Full bio below (keep scrolling)
Culture Wins
I help organizations design, articulate and promote exceptional workplace culture internally to employees and externally to the world.
I do this through NICH +Culture.
We are a strategic consultancy and creative agency solely focused on the workplace.
Our clients include some of the world’s most admired brands when it comes to culture and engagement.
They all share in the belief that culture is today’s competitive advantage.
Our results include higher employer brand recognition, engagement and retention.
We exist to help individuals feel like their time and effort at work is meaningful.
You can reach me:
chad@nichculture.com
Full bio below (keep scrolling)
Me
Me
I am a culture and people strategist focused on the power of belief, purpose and communication to drive business results. With a 20-year career which started as a labor and employment attorney and then transitioned to senior business executive, I was exposed to how the power of people can impact an organization. During his near 15-year tenure with one of the most successful specialty retailers in the country, Aaron’s Inc., I was responsible for the most valued aspect of the business model: attracting, hiring, training and engaging the 20,000+ associates (majority Millennial). Building this function from scratch gave me a ton of experience and lessons on what’s effective for today’s Millennial workforce. Being a team builder, I was asked to lead various functions in transition during my career including, Marketing, Real Estate, Legal, and Merchandising.
I started with pretty humble beginnings growing up to a single-mom on a farm in the rural panhandle of Florida. Doing so though has given me a unique ability to empathize and effectively communicate to a wide variation of cultures. I’m equally comfortable in a boardroom in Buckhead, Atlanta or a manufacturing floor in San Pedro Sula, Honduras. My expertise rest in the power of relationships.
In co-founding NICH in 2016 with my wife Nikki, I sought to develop a resource that I wished I had as a business leader in large enterprise. NICH was purposefully designed as a strategic resource that can also implement meaningful creative services to drive results and impact the lives of employees in a meaningful way.
I’m a decent public speaker, so I’ve been a featured presenter on the topic of culture and engagement for the next generation workforce at numerous industry events including CEB, Consero, Oracle HCM World, and Hansen Wade.
In his personal time, I can be found training and leading Atlanta’s most prominent Master’s cycling team. A lifetime competitive athlete, I tend to ride around 10,000 miles a year - all over the world in the most challenging terrain and conditions. When not training, Chad can be found designing, reading, or throwing a ball for Hutch – a Belgian Malinois with enough energy to power Oudenaarde.